Some recent work
Website Redesign, Analytics Implementation & Content Creation
We completely redesigned and modernized 16 outdated dental websites for one of Canada's largest networks of dental centres. This included building a robust CMS solution in the backend. We also implemented a thorough analytics solution, built on Google Analytics, and created engaging content to increase website traffic. We also managed Google AdWords for 5 properties with a target goal of reducing cost-per-click (CPC) and optimizing ad spend. We also implemented a variety of different ads and tested them to determine which ads performed better, and in which region they performed better, in order to serve up ads guaranteed to convert.
We provided expert consulting for onpage and offpage SEO, optimized and advised on the implementation of an enterprise search solution, advised on inbound marketing campaigns and were involved in every major project and campaign launch. Worked closely with Rogers developers, content writers, SEM team and product owners to build SEO standards into BAU processes. We also created SEO tailored reports in Adobe Omniture for decision makers.
Inbound Marketing & Seo
This growing brand reached out to us to help them expand internationally. We helped apply the most effective SEO and inbound marketing tactics with an integrated data approach. We also provided them with training around Google trends so that their content writers could more effectively "catch the wave" of public search traffic. We also trained content writers in the correct implementation of keywords to their copy, including semantic profile of secondary keywords, so that copy was clean, engaging and well performing in organic search.
SEO Visibility Project
We were involved in every page launched for Fido between 2015 and 2018. We also provided insights and recommendations to improve the performance of existing pages. We improved search rankings for Fido at the site search enterprise level and organically in Google. We advised on content creation for optimal search visibility and created standards for onsite & offsite SEO. We also used enterprise level tools such as DeepCrawl and Brightedge to provide in depth analytics and recommendations to improve technical SEO profile.
As avid sports fans it was truly enjoyable to advise the Sportsnet team on SEO best practices and tactics within the sporting space.
We worked with the Macleans team to enhance their SEO workflows and operations. This lead to an increase in Google search visibility and user engagement. We trained content writers in trend prediction and measurement so that the highest performing keywords, that were also predicted to trend upwards in search volume, were prioritized for article creation. This helped increase incoming traffic from the organic search channel.